Using the Switch4Good brand

01

The logo

One lockup, four grounds. The arrows are part of the mark — they carry the switch, and they are never removed to leave the wordmark alone.

Which one

Full colour on anything pale. White, our tint, a light photograph. If the ground is busy enough that the navy wordmark stops reading, put the reversed version on a solid panel rather than dropping the logo onto the photograph.

Reversed on anything dark. Do not use the full-colour lockup on a dark ground — the navy disappears and only the arrows survive, which reads as a broken graphic rather than as a logo. The reversed file is a separate master, not the full-colour one with a filter over it.

02

Clear space and minimum size

Clear space is the height of the “4”, on all four sides. Nothing else sits inside it: no type, no rule, no other logo, no edge of the page.

↕ the height of the 4, on all four sides

Minimum size

The icon is the rounded navy square with the white “4”. It is for favicons, avatars and app tiles — places where a horizontal lockup cannot fit. It is not a substitute for the logo in a document, a press release or a partner page.

03

Colour

Two brand colours and a small set of neutrals. Every value below is the token this site renders, named so you can check us against it.

Contrast, measured

Every ratio below is computed by this page from the two hex values beside it, not typed in — so a colour and its ratio cannot drift apart. Ratios are rounded down, which means the real figure is at least what is printed. AA is 4.5:1 for body text.

Action Blue on Deep Navy — that pair is never a combination we use. If you put our blue on a coloured ground of your own, measure it rather than assuming it clears.

04

Typography

All four are open-licence (SIL OFL 1.1) and self-hosted on our own platform, so nothing depends on a third-party font service being reachable. The list is the one the site loads, and the “where” column is what a browser reports rendering, not what the stylesheet intends.

You are not required to use our faces. If you are placing Switch4Good inside your own material, set our name in your own typeface — a partner page that suddenly switches face reads as a paste, not a partnership. The logo is artwork and is never re-typed in any face at all.

05

What not to do

The logo is a fixed piece of artwork. Everything below has happened to somebody’s logo at some point.

• NODon’t recolour it. Not to match a campaign, not to go monotone, not for a seasonal variant. Deep Navy and Action Blue, or all white.
• NODon’t stretch, squash, rotate or skew it. Scale proportionally from the vector file.
• NODon’t remove the arrows, isolate the “4”, or re-typeset the wordmark. The lockup is one object.
• NODon’t add effects — no drop shadow, outline, glow, gradient or bevel.
• NODon’t place the full-colour lockup on a dark or busy ground. Use the reversed file on a solid panel.
• NODon’t lock it up with your own logo as a single unit, or imply a joint brand. Set the two apart, with clear space between.
• DOUse the SVG wherever the medium allows it. Every raster file in the kit is a fallback for places that cannot take vector.

06

Describing us

Switch4Good is a commercial business, not a charity. That distinction matters legally and we correct it wherever it appears wrongly.

The name

Switch4Good — one word, capital S, the numeral 4, capital G, no space and no hyphen. Not “Switch 4 Good”, not “Switch4good”, not “S4G” in public copy. The legal entity is Switch4Good Limited.

The entity facts

Every value below is read from our single source of record. None of it is typed by hand, here or anywhere else on the site.

The approved wording

Commission

“Eligible” is doing real work in that formulation, and the definition above is what makes it honest. Wherever the claim appears, a link to the commission model page appears with it.

Never drop “at least”, and never drop “eligible”. Both narrow the claim, and a version missing either promises something we have not committed to — a fixed share rather than a floor, or a share of a larger sum than the one we actually receive. Restating the figure in your own words makes a second formulation, and a second formulation is the problem: use the sentence above exactly as it stands.

07

The files

Vector first — reach for a PNG only where the medium cannot take an SVG. This table is a listing of what is on disk, generated when the site is built, with each file’s real size. It is not a hand-written list, so it cannot disagree with the kit.

12 files, 294 KB in total. Every one is downloadable from this table without a form. The same set is offered as a single zip from the newsroom media kit, which asks who you are first — that is so we know who is working on something, not to keep anyone out.