TRUST FRAMEWORK
No Dark Patterns Policy
This document forms part of the Switch4Good Trust Framework and explains how we operate in this area.
What Are Dark Patterns?
Dark patterns are deceptive design techniques used to manipulate users into making choices they didn't intend to make. They exploit human psychology and cognitive biases to trick users into actions that benefit the company at the user's expense.
At Switch4Good, we believe dark patterns are unethical and undermine trust. We are committed to transparent, honest design that respects user autonomy and decision-making.
Dark Patterns We Refuse to Use
Here are common dark patterns we explicitly refuse to use:
Making it easy to sign up but difficult to cancel. We make it just as easy to cancel your account or opt out as it is to sign up.
Pre-selecting options that benefit us. All consent boxes are unchecked by default. You must actively choose to opt in.
Using visual design to draw attention away from important information. We ensure all important information is clear and prominent.
Making ads look like content or buttons. All advertising is clearly labelled and distinguishable from content.
Using confusing language or double negatives to trick users. Our language is clear, straightforward, and unambiguous.
Creating false urgency or artificial scarcity to pressure decisions. We never use fake countdowns or false scarcity claims.
Using guilt or shame to pressure users into actions. Our buttons and options are neutral and non-judgmental.
Revealing costs only at the end of a process. All costs are disclosed upfront and clearly.
Our Ethical Design Principles
- Clarity: Information is presented clearly and honestly.
- Transparency: Users understand what they are agreeing to.
- User Control: Users have genuine choice and control.
- Respect: We respect user autonomy and decision-making.
- Accessibility: Our design works for everyone.
How We Ensure Ethical Design
- Regular design audits for dark patterns
- User testing to ensure clarity and understanding
- Design guidelines that prioritise user interests
- Team training on ethical design practices
- User feedback mechanisms to report concerns
Report Dark Patterns
If you spot a pattern on Switch4Good that feels manipulative, tell us. Email design@switch4good.co.uk. We aim to respond to all reports within 2 business days. We take all reports seriously and will investigate and fix any issues immediately.
Our Commitment
We are committed to ethical design that respects and empowers our users. Good design should make things easier, not trick people. Your trust is built on honest, transparent interactions, and we will never compromise that for short-term gains.
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Version history & changelog2 entries
S4G-T3-DESIGN-003 §7: restored four sections from old Wix version — Ethical Design Principles, How We Ensure Ethical Design, Report Dark Patterns (with design@switch4good.co.uk and 2-business-day SLA), Our Commitment.
Initial publication of policy as part of Trust Framework v1.0 launch.